Terms & Conditions

Privacy and Cookies Policy

We, at The Morton Scott Pub Company, care about and respect your privacy. We’d like to explain what personal information we have about you and how we use it, as well as letting you know about our practices with regard to your privacy so that you know exactly what is happening with your data and what we are doing to keep it safe.

If you have any questions about this policy or your privacy, you can find us or get in touch at 191 Drury Lane, London, WC2B 5QD. Or email us to info@mspubs.co.uk

We are registered in England & Wales with Company No. 4641966 and our VAT number is 805 5728 25.

The Law

Data Protection within the UK is currently governed by the General Data Protection Regulation, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (“Data Protection Laws”) and we conduct our activities in line with these.

What information do we collect?

We collect a wide variety of information and the types we collect from you will vary dependent on whether you’re an individual customer, another business, ordering a product or a service or participating in a promotion or competition (amongst other things). Here are the types of information we may collect from time to time along with sources which tell you where we may receive the data from.

Information we may gain directly from you:

  • Your name, age & contact details (including phone numbers, emails and addresses);
  • Your opinions, feedback, comments or views;
  • Your business details (which may include contact details, job titles and other information you would be expect to share when engaging in business with us);
  • Special Request data which may include special category data such as Disability & accessibility requirements, dietary requirements or other information that may be deemed sensitive; and
  • Your employment history and application data (including CV’s).

Information we may collect about you:

  • Internet protocol address (IP address);
  • Browser type and version;
  • Time zone setting;
  • Browser plug-in types and versions;
  • Operating system and platform;
  • The URL Clickstream to, through and from our site (including the date and time);
  • Products you viewed or searched for;
  • Page response times;
  • Download errors;
  • Length of visits to certain pages;
  • Page interaction (scrolling, clicks, mouse-overs etc);
  • Methods used to browse away from the page; and
  • Phone numbers used to call our customer services team.

Information we may receive from other external third parties:

  • Names, addresses, contact details/business details if necessary through the course of business;
  • Advertising preferences & analytical information (in particular from social media websites, pixels, clickstream data, cookies and Google Analytics).

We strive to collect the minimum amount of data necessary in order to perform the request for a product or service being made and so in some cases, failure to enter the requested information may result in us not being able to provide the product or service.

When do we collect your information?

We may collect your information in a number of ways. Here is an overview of the circumstances in which data is gathered.

  • When you use our websites or a form is filled out on our websites (including from analytics);
  • Correspondence via phone, email or otherwise with one of our team members;
  • When you register to use our site or services;
  • When you subscribe to our products or services;
  • When you place an order with us;
  • When you make a booking with us;
  • If you have an accident at one of our sites;
  • When you or an analytics provider provide us with your marketing preferences (including where we use the services of social media platforms to determine your potential interest in a product or service);
  • When you sign a contract or agreement with us;
  • To participate in a discussion board or other social media function on our sites;
  • To enter a competition, promotion or survey that we are running;
  • When you report a problem with one of our websites;
  • When you apply for a job with us;
  • When we require a credit check in conjunction with your application; and
  • When you visit our offices.

Why do we need your personal data?

There are a number of reasons we may request or collect your information. A summary of these can be found below:

  • For the administration and support of a contract such as an order of goods, a trade agreement, an operations agreement or a service you’ve requested;
  • For the administration of a job application;
  • To conduct a credit check in line with your application (if required);
  • To respond to an enquiry, feedback or complaint you may have sent to us;
  • To improve the products or services we offer;
  • To administer our websites including troubleshooting, data analysis, testing, research, statistical and survey purposes. Also to keep it safe, secure and accessible;
  • To administer a promotion, offer or competition that you may participate in;
  • To notify you about any changes to our services; and
  • For the communication of marketing materials (including e-mail, advertisements on social media, and in certain circumstances, phone calls);
  • For absolute clarity we do not intend our marketing materials to be received by anybody under the age of 18 due to the nature of our business. Your personal data may be used to determine whether you meet this criteria.


We may use your details to make an informed decision on products or services we think you may be interested in. This is marketing and we will always ask for your consent before we do this where we intend to send you materials via e-mail or text. We will also always ask your consent before we pass your details to any external third parties so that they can market to you too.

We understand that you may change your mind about receiving these types of emails or texts so you can ask us to stop at any time. Just follow the unsubscribe link on any marketing communication we send to you and we will promptly remove you from our database. This will only apply to data you have supplied in accordance with signing up to marketing services. Data provided for other purposes will remain in our systems in line with this policy.

Profiling and targeted marketing

As a modern business, we utilise services that use technology in order to supply you with the best and most suitable marketing communications we can offer. This includes advertisements on third party platforms such as Facebook. We share your email address with our third party who then utilise the feature, looking at demographics and other traits like interests taken from information that you have uploaded onto Facebook in order to bring our advertisements to the people who might be interested in them most.

We don’t believe that it will have a significant negative impact on you, but, you can let us know if you don’t want to have your data used in this way and we’d be happy to make sure that we stop. You are our priority! Contact us via any of the details at the top of the page and we’ll make the required changes to our records.

To visit the privacy options for your Facebook account, click on the question mark icon on your home page and click privacy shortcuts, which will take you to a privacy options management page.

Other social media services will have similar functions which should be easy to find on their webpages.

On what basis do we process your data?

We rely on a combination of legitimate interest, consent, legal obligation and contract in order to process your personal data (a definition of each is provided within the glossary). Below we have defined the ways in which we may process your personal data and what the legal basis is for doing so, whilst outlining our legitimate interests where necessary. We may process your personal data based on multiple lawful basis where on occasion, circumstances may dictate this is necessary. Please contact us if you require further details on any of the points below where multiple basis have been specified.

Who might receive a copy of your personal data?

Throughout the course of activities it may be necessary for an external third party to receive a copy of your personal data. All of our external third parties are thoroughly vetted and are subject to contractual requirements and assessment of security standards in order to become an approved supplier. They are only permitted to process your personal data for the specified purpose and not for their own benefit.

Your data may be shared with any member of our group or trading divisions but external third parties may include any of those set out in the glossary, as relative to your circumstances.

  • Business Partners, suppliers and sub-contractors where they are performing a contract we have entered into with them;
  • Advertising networks and support teams of this function to select and serve the relevant ads to you (particularly where we may share some of your details with a third party to enable delivery of more suitable advertisements to your social media homepage);
  • Analytics and search engine providers that assist us in optimising our site;
  • Website & website services hosts including payment processors;
  • Agencies that assist in sending our marketing communications; and
  • Authorities or organisations where there is a legal obligation for us to do so or for the prevention of fraud; and
  • We may share your email address with our third party who then utilise the feature, looking at demographics and other traits like interests taken from information that you have uploaded onto Facebook in order to bring our advertisements to the people who might be interested in them most.

Where is your data stored?

By submitting your personal information, you consent to us storing or processing the data on our internal data handling systems. We will take all steps reasonably necessary to ensure that your information treated securely and in accordance with this Privacy Policy.

How long will we keep your data?

We will only hold on to your personal data for as long as we need it to fulfill the purposes we collected it for. This includes considering the amount, nature and sensitivity of the data and the risk of any potential harm mishandling of this data may cause. We also consider if and when we can achieve the purposes we collected it for or if we can complete this without the personal data. We also consider legal, tax and reporting requirements that impose limitations on how long we hold the data for. It may be kept for a longer period of time if we reasonably predict there will be an element of legal action within our relationship with you.

Please contact us if you would like to find out how long and why we keep your personal data.

Specifically in relation to targeted marketing, there is no further data held by The Morton Scott Pub company as a result of completing this type of project. Our goal is to reach our current and prospective customers with information and offers that may be suitable for them - not to gather as much information as we can about them and therefore only hold data as long as necessary.

Cookie Policy

When you visit our websites we use cookies. Cookies allow us to identify the computer or device you're using to access our websites - but we can't identify you personally.

You can set up your web browser to refuse cookies, but this website will then fail to operate correctly.


We regularly review our policy so that we can ensure it is accurate and informative. Any changes will be made on this page. Please check back frequently for updates.

It is also important that any personal data we hold about you is up to date and accurate. Please update us if any of the details we hold about you change so that we can ensure our records reflect these changes.

Contact Questions, comments and requests regarding this policy are welcomed and should be directed to any of the contact details at the top of this page.

Please contact The Morton Scott Pub Company via info@mspubs.co.uk


Some terms we use in this policy may be difficult to understand so we’ve provided a breakdown below to help you clarify what we mean.

Legitimate Interest means the interest of our business in managing and carrying out our business functions so that we can give you the highest quality services/products and the best and most secure experience. We consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We will not use your personal data where our interests are overridden by your fundamental rights (unless we have your consent or are required or permitted to by law). If you need further detail on how we assess our legitimate interests against any potential impact on you in relation to certain circumstances, please contact us.

Performance of Contract means processing your data where you are a party to a contract and we need your personal data in order to carry out that contract or to take steps at your request if you are thinking of entering into a contract with us.

Legal obligation means processing your personal data where we have to comply with a law that applies to us.

Consent means you have specifically let us know that we can process your data for the purpose already given to you.


  • Website Hosts
  • Merchant Services providers;
  • Providers of accident management systems, insurance managers and claims handlers;
  • Agencies providing distribution services for marketing materials and or service information, whether electronic or in hard copy;
  • Credit reference agencies;
  • HMRC, regulators or other authorities as necessary;
  • Providers of prizes or incentives in relation to competitions, promotions or surveys;
  • Share registration and management service providers;
  • IT Systems and administration services providers;
  • Advisors or agencies acting on our behalf such as mystery diners, solicitors, auditors, insurers, and collections agencies;


This is a breakdown of what each of your rights mean and the results you can expect when you enact them.

  • Right of Access to your personal data – This is usually called a ‘Subject Access Request’. You can request a copy of personal data to see what we hold about you and to check why & how we are processing it and that we are processing it lawfully. We may be required to suitably redact (obscure) elements of the requested detail to protect the rights and personal data of other individuals.
  • Right to rectification of your personal data – If you recognise any of the personal data we hold on you to be incorrect or incomplete you can request it to be corrected. In certain circumstances, we may require proof of accuracy of any new data being submitted.
  • Right to erasure of your personal data – If you believe there is no fair reason for us to hold an element of your personal data, you can ask us to remove or delete this from our records, On occasion you may want to exercise this right on a successful objection to processing (see definition below). If for any reason, for example, to comply with a legal obligation, we cannot delete your personal data we will action your request as far as possible and provide to you a reason as to why we cannot fully comply with your request.
  • Right to object to processing of your personal data – If we rely on legitimate interest as our legal basis for processing or the legitimate interest of another third party, you can object to our processing if you feel it impacts your fundamental rights and freedoms. We will reassess the legitimate grounds we have for processing your data and on occasion we may demonstrate that they are sufficient in overriding your rights and freedoms. Specifically in relation to direct marketing, please see the section above entitled ‘Marketing’.
  • Right to restrict processing of your personal data – You can ask us to temporarily pause the processing of your personal data in certain circumstances. For example:
  • If you have objected to our processing of your personal data, but we are assessing whether our legitimate grounds override your rights and freedoms.
  • If you want to ensure that it is correct or complete before we continue to use it.
  • If we are processing the data unlawfully but you do not want us to delete it.
  • If you ask us to keep the data where we no longer need it, as you require it to establish, exercise or defend legal claims.
  • Right to data portability – This applies to automated information originally received on the lawful basis of consent or performance of contract. You can ask for a copy of the related data and for it to be transferred to a third party of your choosing in a commonly used, machine readable format.

A Traditional Covent Garden Pub

Eat, Drink, Relax.